Social media is an invaluable tool for entrepreneurs, but you need to do more than post regularly to leverage its power. What is social media strategy?
A strong and effective social media strategy is all about putting the right content on the right platform for the right audience.

Step one: set goals:

  • Brand awareness. Expand your online presence via content marketing, influencer collaborations, and consistent reinforcement of your brand values.
  • Sales and lead generation. Achieve an increase in monthly sales, grow your subscriber list, and convert your website visitors into leads.
  • Community engagement. Engage with your followers to foster a sense of community and brand loyalty.

Step two: understand unfollows:

  • Poor service. Diminishes the brand’s reputation and trust.
  • Irrelevant content. Doesn’t provide value or align with followers’ interests.
  • Too much promotional. Causes a perceived invasion of their personal space.
  • Ignoring posts/mentions from others. Signals a lack of connection with your audience.

Step three: leverage AI:

Enhance your strategy with AI-driven insights and automation to boost your chances of success.

Consider the following AI platforms for visual and verbal content generation:
  • ChatGPT
  • Jasper
  • Looka

To analyze social media data, try:
  • Hootsuite Insights
  • Sprout Social
Next steps:

Choose your social network(s)
Whether Facebook, Instagram, or TikTok, understand which platforms your audience uses and place your focus there.

The right content in the right voice
Create content that resonates with your audience while communicating your brand’s identity and values. Maintaining consistency in voice and tone ensure brand recognizability.

Pick your posting strategy
Decide on the frequency, timing, and type of posts you want to share, taking peak engagement times into account.

Organic, paid promotions, and influencer marketing
Know when and how to use each for maximal impact.

Develop a social media calendar
A calendar helps you plan and organize social content in advance, enabling efficient and consistent posting, and allowing for strategic alignment with your goals.

Analyze and test
Regularly review analytics to understand what works and what doesn’t. Test new ideas for continuous improvement and adjust your strategy based on data.

Automate and engage
Acquaint yourself with tools that automate posting (i.e., Buffer, Hubspot), while ensuring that you personally engage with your audience to build relationships and foster loyalty.

Bottom line: developing a social media strategy is an entrepreneurial essential that can help you build your brand, connect with your target audience, and drive business growth in today’s digital landscape.

To help apply these tools to your own business, visit a YES Business Coach. You can also find upcoming social media workshops at